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So why do we wear bras at all of our challenges?

We are not talking about wearing bras over your T-shirt... not a good look and very uncomfortable. No, we are talking about bras in all their glorious technicolour splendour, adorned with feathers and flowers, sequins and stars.

Perhaps it’s because walking out in our bras is not really what one ought to be doing... well here are a few more very good reasons...

The Walk the Walk unique trademark

For every Walk the Walk challenge that you join, we will send you a bra to decorate. So whether you are taking part in The SunWalk London or The Inca Trail Peru, or whether you’re 13 or 85, you will know you are in the like-minded company of women and men who are prepared to take on a walking challenge in a bra!

It takes courage!

Many of the ladies that Walk the Walk would not think about wearing a bikini on the beach let alone a bra in the street, not to mention those that have prosthesis or reconstruction. However, it’s all part of the challenge and with some creative decorating ideas, I have seen even the most reticent ladies rise to the occasion. After all, we have all had the feeling of arriving at a fancy dress party when we couldn’t be bothered to dress up... not fun! If you are having doubts, I suggest you concentrate on your walking and in your final pack, you will receive lots of ideas on decorating your bra and how to cleverly conceal the bits you would rather not show... all is possible and who knows, you may just surprise yourself!

Raising awareness

If you have ever seen a group of 20 women or more, let alone 15,000 pounding down the street in their bras, you will know the true meaning of raising awareness!

Oh and by the way boys!

Don’t think that you get away with a T-shirt. Boys at Walk the Walk also wear bras, and very handsomely I might add. You have the added bonus of being able to use the cups as pockets for all essentials, so there is no excuse!

Fun!

Above all, no matter what your age, male or female, it’s about Raising money, Raising awareness, Getting fit and Having FUN!

Just in case you didn’t know, this FUN has now raised over £100 million... who would have thought that wearing a bra could achieve so much!